I recommend squeezing out the smallest amount of product on the back of your hand or onto a mixing palette, and then using fingertips or a flat, synthetic brush to apply to the lid. If you love the effect of and finish of creamier, metallic eyeshadows and want true, full coverage application, these are worth looking into.
If you're someone who tends to use their cream eyeshadows as sheer washes of color, I think this formula is "too" pigmented and dries too quickly to make sheer application as effortless as you'd want. The wear varied from eight to ten hours on me before there was slight fading or a bit of creasing. They're some of the easiest cream eyeshadows I've worked with to incorporate into multi-shade looks. That being said, I was able to layer powder eyeshadow over them without them lifting or becoming patchy. Based on past experiences-in general with cream eyeshadows-I recommend working with your powder eyeshadows first (unless you're using it as a base), and then going in with the cream eyeshadows and going back over any areas to further blend if necessary. It didn't have that dry down that felt so set and locked in that if you kept trying to blend it out (after it was dry) you'd get flaking these never flaked or lifted. They're very lightweight and the majority of them sat well on my lids without emphasizing lines or texture (sometimes an issue with liquid/cream, more metallic products). The majority of shades applied evenly to bare skin with little effort, and the edges remained blendable enough (even as it was mostly dried down) to soften and fuse with other shades. The texture was smooth, like a liquid-cream hybrid as it wasn't runny but it was more spreadable than a cream eyeshadow you'd find in a jar. Otherwise, the formula tended to apply, blend, and work like the original formula-I just noticed that the wear time was a little reduced. With the updated formula, the wear was more eight to nine hours with a tendency to crease over fade, so if I applied it to the inner tearduct or the brow bone, the wear was more like nine hours or even ten hours, but if I wore the same shade in my crease, it would have creasing by eight hours. Previously, they wore between eight and 10 hours on me with most shades on the longer end of that range. It was recently formulated to extend the shelf life, which went from six months to 12 months, but there were changes to the base formula, which I found shortened the wear time for me overall-by an hour or two. I always find squeezing out product onto the back of my hand or onto a metal palette is the best way to get going with these.
The formula is supposed to "dry down to a smudge proof finish" that isn't waterproof but "will last all day on the lids." The brand recommends working "one eye at a time" as the formula "dr fairly quickly." It's an incredibly pigmented formula in most instances, where a little dab is more than enough to cover the mobile lid.
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